One key to effective vacation-rental advertising is using as few sites as possible. You want to maximize bookings while minimizing the number of listings you have to create and maintain. That's just one of the insights you'll find in this article.

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In this PDF (Acrobat) downloadable article you'll learn:

• Why the best strategy for advertising your VR property is to sign up with as few sites as possible.
• How to do an annual review of your VR advertising program to determine what’s working and what’s not. 
• Bookings vs. Inquiries? Which one should you be tracking and why? 
• How to get extra months and other freebies if you’re not satisfied with a particular site’s performance. 
• Where to advertise your VR property. The “Big Four” sites we identified and recommended in the first and second editions of our Book/CD package are now owned by HomeAway. So we’ve taken a fresh look at the VR advertising field and come up with a new list of “Must-Have” sites. We’ve also revised and expanded our recommendations for the best regional and special-interest sites.
• Adding a new site to your VR advertising program often means having one more availability calendar to update every time you take a booking. Unless the site supports the HomeAway Connect (formerly Rentors.org) “Universal Availability Calendar.” But which sites support the HomeAway Connect calendar? There’s no master list offered anywhere, so we’ve created one and presented it here.

This article is also available on our Vacation Rental Secrets & Sources CD if you'd prefer to get it that way rather than downloading it. For the Secrets CD, please click here.